MAN UP OR CLAM UP
Client: Mr Mikes SteakhouseCasual
First thing first, we created a video. A video based on Canadian patriotism, to rally all of Canada to get together and push for the challenge. This video drove to a microsite, where Canadians could go and send a personalized letter to Jimmy Kimmel’s studio down in sunny LA.
My Role: Art Direction, Creative Concepting, Storyboard Production, U/I Design, U/X Design, Production Design, Creative Strategy