GOLDFISH STORYTIME
Playing with Goldfish, through the lens of a child.
EXECUTION
Taking the inspiration from how children’s imagination lets them create stories and scenarios from anything at all, we then let this playtime play out with each limited edition cracker as the star of the show. We then created 4 pieces of video content – 2 for each movie. This content lived on Facebook as was shown in Cineplex theatres across Canada. Y’know, before their respective movies.
My Role: Art Direction, Creative Concepting, Creative Strategy
STRATEGY
With the launch of Disney's Beauty and the Beast and Cars 3, Campbell’s created special limited crackers for each movie. Our task was to create awareness amongst parents with Disney loving children.