STRATEGY

Tic Tac is here for the youth. Young Millennials between the ages of 18-24 to be exact. We target this audience in five categories – Travel, Music Festivals, Social Activities, Gum Consumers and Fans.

EXECUTION

We then have to speak to this audience, and to do that we have created social pillars that our creative can live under. 

These pillars are: 

Fresh Connections 
Tic Tac helps you connect with others
Tic Tac gives you fresh breath to help you connect with others

A Little Tic Tac Goes a Long Way
One Little Tic Tac can help you be ready for anything

Why We Love Tic Tac
Celebrate love
Hero its love
New reasons to love
Other reasons to love
Love

Tic Tac Seasonal + Promotional Products
Holidays and Licencees

My Role: Art Direction, Creative Concepting, Production Design, Creative Strategy

RESULTS

Just scroll down. I've posted a mix of both of my favourite and some of the best performing content.